Tura is proud to announce the release of Tura Advantage Rewards. This is a

reward program that allows Tura accounts to earn points for products

ordered by phone, fax or at tura.com. The points earned may be redeemed

for a wide array of gift options.

Tura customers will enjoy the ease and fun of participating in this program -

thanks to the Tura Advantage Rewards website, where you can take care of

monitoring your own points, browsing the huge library of gifts and most importantly, redeeming your points for those gifts.

To register please visit www.tura.com and click on the link to the

Tura Advantage Rewards website in order to begin earning points.

You can fill all your frame needs through OptiGroup, Inc. – your optical purchasing/buying group partner for frames, cases & accessories.

The Titanflex presentation has never been sexier!

The Titanflex brand now has a female voice— the popular brand of eyewear for men is now accompanied by the enchanting model Cécile, presenting a sophisticated palette of ten designs, each in three colors. These trendy frames continue to project the Titanflex sporty-dynamic, classic-restrained, or sporty-elegant brand image.

Any man who wears glasses can express his individual sense of style with a Titanflex frame from the current collection. Each design scores big with its high-quality finish, ultra-lightweight material, and “memory metal” construction. Both comfortable and durable for the man on the go, all Titanflex frames are perfect for progressive lenses.

The modern Titanflex/plastic mix

This season, Titanflex sets the trend for men’s eyewear, with its stunning array of expressive temples. The Titanflex/plastic material mix allows for a variety of looks, including restrained or more daring, high-end designs.

These models, with plastic temple inserts, are available as sporty half-frame versions or as full-frame glasses with a dynamic appearance.

Model 820535                      Model 820534

Uncompromisingly trendy—that’s the temple design with stylish cutouts and unconventional coloring. With its ultra-lightweight construction, young men will definitely be attracted to the Titanflex collection.

Model 820541

Pure TITANflex – The classic

 “Memory metal” has made pure TITANflex a stand-alone brand in the industry for over twenty years. Current styles, such as models 820543 and 820544, modernize the classics of yesteryear, and are still a staple in every office.

Sophisticated highlights

The sporty/elegant full-frame models, single or double bridge, set attractive accents for their wearers. The connoisseur will notice the high-quality decorative elements of lacquer and galvanized finishes.

Sensuous appearance of Cécile with TITANflex

From January to April, opticians and their customers voted via the Internet for a face for Cécile and have decided on a dark-haired woman. On all advertising media, such as posters, banners and others, Cécile’s flirtation with “eyewear for men”, attracts the attention of opticians. The appeal of this enticing campaign is that Cécile is part of the individual’s imagination. Everybody can develop their own story and ask their own questions…

                        Who is she looking at?

                        Has she fallen in love with the cute guy wearing TITANflex?

                        Does she wear his shirt?

The headline “Irresistible” sets your thoughts in motion. Who or what does she find irresistible? Is it the sexy man, the sexy eyewear or both?

You can fill all your frame needs through OptiGroup, Inc. – your optical purchasing/buying group partner for frames, cases & accessories.

Your Bonus Campaign – 9/1 thru 12/31/09

Super Bonus for Your Dispensing Sales

For every sale of TitanFlex crush and oio frames, stick the bonus point on the booklet you received from your BBH EyeweEnter the corresponding brand, style number and color. When you reach the desired amount of bonus points – mail the booklet to BBH Eyewear. Please do not forget to fill in your name, the office name, the date and your signature. Then just specify your desired gift(s) and look forward to receiving it!

IMPORTANT!  This is for the sale of TitanFlex crush and oio frames only – no sunglasses!

You can fill all your frame needs through OptiGroup, Inc. – your optical purchasing/buying group partner for frames, cases & accessories.

Liberty Sport Launches One Piece Display

FAIRFIELD, NJ – August 2009

Liberty Sport has created an exciting new one-piece display for its F8 Protective Sports Eyewear collection.  They have combined exciting visuals with functionality to highlight the latest, greatest protective sports eyewear style available.  The compact design (6” X 12.5”) allows this one-piece display to be used in any examination room or dispensary.   

“We designed this display to act as a ‘silent salesman’ encouraging parents to ask about Protective Sports Eyewear – even if the Doctor forgets to mention it,“ says Linda Laube, VP Marketing for Liberty Sport.

To order this display, eyecare professionals should contact their Liberty Sport representative or call 800.444.5010.

You can fill all your frame needs through OptiGroup, Inc. – your optical purchasing/buying group partner for frames, cases & accessories.

Lulu Guinness model L497 “Evie” is a feminine modified oval front with Lulu’s identifiable initial metal décor on the temples. “Evie” also features Lulu’s classic polka dot pattern on the inside on the temples.  For the Glamour girls with the desire to be all the more noticeable, model L497 is available with the polka dot pattern on the outside of the temples as well! 

“Evie” L497 is available in one size:  56/16-130

Four distinctive colors:  Black, Teal, Tortoise and Black with polka dot temples.

Lulu Guinness model L497 is available now!

For a full look at the Tura line – visit tura.com

You can fill all your frame needs through OptiGroup, Inc. – your optical purchasing/buying group partner for frames, cases & accessories.  

Ted pays homage to the fashionable retro trend, in the typical Ted Baker way! “Close Cover” is a retro square with softer edges that will look dashing on all face shapes. The soft edges of Ted Baker model B831 are highlighted by rivets on the front edges and on the temples separated by a modest laser engraved Ted Baker logo.

B831 “Close Cover” is available in eyesize 50/18-140 and in the color array of Ebony with Tortoise temples, Olive with Camouflage temples and Brown with Blue temples.

Ted Baker model B831 “Close Cover” is available now!

For Press inquiries, please contact: Jelena Halliburton  jhalliburton@tura.com

You can fill all your frame needs through OptiGroup, Inc. – your optical purchasing/buying group partner for frames, cases & accessories.  

We just added jpeg capability to the OptiGroup posts – check out the picture above from BBH Eyewear.

You can fill all your frame needs through OptiGroup, Inc. – your optical purchasing/buying group partner for frames, cases & accessories.

Humphrey’s Eyewear Focuses on Clever Contrasts

The continuation of the Humphrey’s Collection, presented by Sugababe Keisha in 2009, is a clear testimony to its success. These trendy new frames offer an array of dazzling color-contrasts. This stylish, attention-getting collection features:

• A cool stainless steel look with richly-contrasting galvanized finishes inside and out.
• Super-light frameless specs with expressive “power” colors.
• Light, stainless steel sides with a strikingly bold look.
• Discreet, single-tone fronts with temples in lively artistic hues.

Humphrey’s ten new styles have even more to offer. The acetate sides, rich in detail, have a fashionable two-color wave design for every personality, from a sophisticated black-silver to a funky violet-pink. The decorative flame designs boast a starkly contrasting yet harmonious symphony of colors. The double-sided design explodes with an iridescent epoxy resin inlay.

By far, Humphrey’s Eyewear is the most seductive temptation of the summer. While other collections wilt with the summer heat, these models sizzle with their light and airy design. Each twelve piece order of these comfortable, enticing frames comes with a special promotion, featuring a 3-piece eye-brush set in a Sugababes case with a piercing azure blue eye shadow.

This year’s tantalizing name to look for: Humphrey’s from BBH Eyewear.

For further information, contact:

Claudia Kiesel

bbheyewear@aol.com

BBH Eyewear, Inc.

65 Sea Cliff Avenue

Glen Cove, NY 11542

516-609-0100

You can fill all your frame needs through OptiGroup, Inc. – your optical purchasing/buying group partner for frames, cases & accessories.

World’s First Magnetic Interchange Lens System™ hailed as “the biggest sunwear innovation in a generation.”  An innovative magnet-based quick-change lens technology makes lens-switching a snap.  Literally.

FAIRFIELD, NJ, Summer 2009

A new line of sports performance sunglasses featuring the world’s first magnetic interchange lens system will begin appearing in selected optical stores across the US this year.  Industry insiders exposed to early prototypes of the new sunwear line, aptly named Switch™, predict that the novelty and sheer “magic” of its new quick-change lens system will be just what the industry needs to stimulate sales.  The groundbreaking new technology is the brainchild of Switch Vision™ LLC, a new company formed specifically to market the new line.  The new patent-pending system for Switch is based on small, powerful magnets embedded in both the lens and the frame, permitting users to snap lenses in and out quickly and easily without any of the twisting and fumbling common with mechanical lens interchange systems.  Yet the magnetic attraction is strong enough to keep the lenses in place even if the sunglasses are dropped onto a hiking trail or buffeted by winds of 100 mph.

“Magnetic interchange lens technology is a quantum leap forward.  It opens up a whole new category in sunwear,” says David Chute, President and CEO of Switch Vision LLC, and co-founder of the company.  “Our lenses are insanely fast and easy to switch.”

Switch Vision Chairman, Anthony P. DiChiara adds, “No other interchangeable solution even comes close in terms of simplicity.  We’ve invested a lot of money over the last three years refining this technology to make it both functionally superior and aesthetically elegant.”

How does magnetic attraction solve a real-world problem?

Deni Crescenzi, Director of Design for Switch Vision, has spent the last 15 years developing sports performance products for a Who’s Who of Fortune 500 companies.  He calls the new magnetic interchange lens technology “revolutionary—a breakthrough solution to a real need.”  He describes conventional systems based on bending frames and lining up tabs and grooves as “difficult to manipulate at the best of times, but practically impossible on a ski hill in sub-zero weather when your fingers are stiff and numb from the cold.  With Switch, you just tug on the old lens to remove it, then hold the new one near the frame and let the magnets pull it into position.  The magnets do the work for you.”

Additional information on Switch Vision LLC and the Switch brand can be viewed at:  www.switchvision.com

Contact Person:  Linda Laube – 973-582-2304 x 163

You can fill all your frame needs through OptiGroup, Inc…your optical purchasing/buying group partner for frames, cases & accessories.