World’s First Magnetic Interchange Lens System™ hailed as “the biggest sunwear innovation in a generation.”  An innovative magnet-based quick-change lens technology makes lens-switching a snap.  Literally.

FAIRFIELD, NJ, Summer 2009

A new line of sports performance sunglasses featuring the world’s first magnetic interchange lens system will begin appearing in selected optical stores across the US this year.  Industry insiders exposed to early prototypes of the new sunwear line, aptly named Switch™, predict that the novelty and sheer “magic” of its new quick-change lens system will be just what the industry needs to stimulate sales.  The groundbreaking new technology is the brainchild of Switch Vision™ LLC, a new company formed specifically to market the new line.  The new patent-pending system for Switch is based on small, powerful magnets embedded in both the lens and the frame, permitting users to snap lenses in and out quickly and easily without any of the twisting and fumbling common with mechanical lens interchange systems.  Yet the magnetic attraction is strong enough to keep the lenses in place even if the sunglasses are dropped onto a hiking trail or buffeted by winds of 100 mph.

“Magnetic interchange lens technology is a quantum leap forward.  It opens up a whole new category in sunwear,” says David Chute, President and CEO of Switch Vision LLC, and co-founder of the company.  “Our lenses are insanely fast and easy to switch.”

Switch Vision Chairman, Anthony P. DiChiara adds, “No other interchangeable solution even comes close in terms of simplicity.  We’ve invested a lot of money over the last three years refining this technology to make it both functionally superior and aesthetically elegant.”

How does magnetic attraction solve a real-world problem?

Deni Crescenzi, Director of Design for Switch Vision, has spent the last 15 years developing sports performance products for a Who’s Who of Fortune 500 companies.  He calls the new magnetic interchange lens technology “revolutionary—a breakthrough solution to a real need.”  He describes conventional systems based on bending frames and lining up tabs and grooves as “difficult to manipulate at the best of times, but practically impossible on a ski hill in sub-zero weather when your fingers are stiff and numb from the cold.  With Switch, you just tug on the old lens to remove it, then hold the new one near the frame and let the magnets pull it into position.  The magnets do the work for you.”

Additional information on Switch Vision LLC and the Switch brand can be viewed at:  www.switchvision.com

Contact Person:  Linda Laube – 973-582-2304 x 163

You can fill all your frame needs through OptiGroup, Inc…your optical purchasing/buying group partner for frames, cases & accessories.

Liberty Sport Launches Sun Reader Collection

FAIRFIELD, NJ – July 2009

Liberty Sport Sun Readers™ feature a reading segment that is positioned to optimize distance views, while giving your patients near power when they need it – invisibly.  A premium sport sun lens with mirror coating provides sun protection while reading at the beach, keeping score on the golf course or tying a fishing lure.

The collection consists of three of Liberty Sports’ most popular styles:  Adventure I, Biker and Eagle.  Each style is available in add powers of +1.50, +2.00, and +2.50.

To encourage the consumer “add-on or second pair sale” – Liberty created a compact 3-piece display that is the perfect size to use on a dispensing table, in a contact lens room or on a reception desk.  “Our consumer is primarily the 40+ customer.  With Performance Sun Readers the eyecare professional can offer the lifestyle athlete with presbyopia an instant quality frame and lens,” says Carmine DiChiara, VP Product Development for Liberty Sport.

Liberty Sport Performance Suns are all Rx’able.  To get more information and the complete assortment of protective sport eyewear and performance sunwear from Liberty Sport, visit www.libertysport.com

Contact: Linda Laube

973-882-0986, ext. 163

llaube@libertysport.com

You can fill all your frame needs through OptiGroup, Inc…your optical purchasing/buying group partner for frames, cases & accessories.

Merry Christmas! Happy New Year!

Thanks for choosing OptiGroup, Inc.

Steve, Linda & Diana

NEWS: Alternative Eyewear is now servicing the Smart Clip & Intelli Clip Brands.

Recently our office was sent a letter directing payments for Elite products to be sent directly to a bank-controlled P.O. Box. Elite’s inventory has since been sequestered and removed by the same bank that sent us the letter. Additionally, Elite’s phones are being covered by an answering machine. So their products may not be published in future editions of FRAMES and may not be eligible for VSP reimbursement.

Now the GOOD NEWS: if you have purchased Smart Clip or Intelli Clip products through Elite or a secondary source, Alternative Eyewear is servicing these brands. In addition to on-hand inventory, they will:

• Honor ALL warranty claims.
• Work with you to upgrade your magnetic stock.
• Assist in any patient-related issues concerning availability.

To “GET-ON-BOARD” with Alternative Eyewear – call them today: 888-399-7742

You can fill all your optical frame needs through OptiGroup, Inc…your purchasing/buying group partner for frames, cases & accessories.

Developed by Hilco’s own repair technicians, Ergo Pro Tools are ergonomically designed to ensure proper fit and ease of use for the specific task you are performing. Features include sturdy stainless steel box joint construction; comfortable non-slip cushion grip handles; and controlled spring action which returns plier jaws to a “ready to use” position. Lifetime guarantee on pliers and pads! Ergo Pro pliers are not just another plier…try them for 30 days without obligation!

Find Ergo Pro Tools and other fine products at hilco.com – today.

You can fill all your frame needs through OptiGroup, Inc…your purchasing partner for optical frames, cases & accessories.